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The key to effective pack design and its role in the shopper’s journey
When a customer walks into a store, they’re met with an overwhelming abundance of choice. So what makes them pick one product over another? Is it the fact that Heinz has the best tasting ketchup? Or that they’ve always been a Coca Cola person, not a Pepsi person?
There are all sorts of factors that come into play. However, not all decision-making is conscious. In the world of branding, we can influence consumer behavior in subtle ways.
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