News / Article 3

Continental Tyres 150th Anniversary

January 11, 2022

The Continental brand celebrated its 150th anniversary on 8th October 2021.

Their UK Marketing Team chose BRANDED to join the task force charged with creating and delivering a suitable thank you gift for all of their dealerships, staff members, strategic partners and key suppliers to mark this important moment in Continental's history.

For this high-profile project we provided design, prototyping, manufacture, fulfilment and delivery of a bespoke Continental-branded gift box, packed with appropriate messaging and personalised Tony's Chocolonely confectionary, to over 4,000 stakeholders across the UK and Republic of Ireland.

 

Paul McVeigh, Customer Marketing Manager – UK & Ireland commented:
“Needless to say, we couldn’t have celebrated this 150-year milestone without the support of our amazing customers, my dedicated customer marketing team, and the wider Continental team. Not forgetting the fantastic support from BRANDED who made all of this possible.”