KINGFISHER

A race against the clock to stay regulatory compliant

Kingfisher plc is an international retailer that owns some of the largest home improvement brands in the UK and Europe, including B&Q, Screwfix and Castorama.

In 2022, they were landed with a big operational challenge. With new packaging legislation hot on their tails, they had to find a solution—fast.

The CHALLENGE

From Brexit to climate policy, a host of new packaging regulatory requirements meant Kingfisher needed to update over 25,000 artworks. Across 17 Kingfisher Exclusive Brands (OEBs). In less than six months.

The BRIGHT IDEA & The BRILLIANT EXECUTION

Stepping in to act as an extension of the Kingfisher team, we worked with them to address this mammoth task.

Using custom-built data management software, we identified the artworks that needed updating and managed workflow for 25,000 lines. Sourcing round-the-clock studio production and mapping out a progression plan to up daily output on a weekly basis, we worked closely with Kingfisher Vendor Management to deliver a large volume of SKUs while keeping absolute quality control.

The RESULT – MEANINGFUL CHANGE & TANGIBLE EFFICIENCIES

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