BRANDING
THAT’S
IRRESISTABLE!

BRIGHT IDEAS, BRILLIANTLY EXECUTED

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BRANDING THAT’S IRRESISTABLE!

In a world where everything is moving faster, cut-through creative is a necessity!

We bring bright ideas that demand attention and drive meaningful change.

BRAND STRATEGY

Brand Positioning

Brand and Portfolio Architecture

Brand Behavior

Communication Strategy

PACKAGING DESIGN

Distinctive packaging

Adaptive Design

Ecommerce Optimization

Print Technical

Range Design Extension

Repro Print Ready File Creation

Sustainability Pack Solutions

VISUAL IDENTITY

Brand Worlds

Naming

In-store Activation

Film and Moving Images

Campaigns

Digital Content

SOME HAPPY CLIENTS

BRANDED is a brand creation and implementation agency

We invent and grow brands through bright ideas that are brilliantly executed. From cut-through creative to endless scalability, we help brands move fast. And make sure they’re built to last.

350

Awards for creative and commercial effectiveness

WAITROSE AND PARTNERS

Creating a brand that doesn’t apologize for what it lacks

The Challenge

Waitrose asked BRANDED to come up with a new, uniquely ‘Waitrose’ take on Free From, running across 40+ products.

Our challenge was to make Waitrose & Partners the first choice for Free From shoppers. But to do that, we needed to disrupt a category that only takes stuff away…

The Bright Idea and the Brilliant Execution

So we created a brand that doesn’t apologize for what it lacks. Where cutting out the allergens doesn’t mean cutting back on flavor, texture or taste.

Simple, elegant design that reflects the intelligence we have come to expect from Waitrose.

Free from banners, color coding and deceptive copy. Full of tasteful, honest food shots.

The Result

More choice. More flavor. More appeal. The result? More conversation.

Customers were sold.

And so were the products.

Include the two stats from the website 5 star rating, 70% sales increase in sales in the first year of sales.

Jana Khayat

Chairman, Fortnum & Mason

The rebrand of Fortnum & Mason has made an impact on every area of our business. It has been invaluable.

John Denham

Vice President, Innovation & Design, Conagra

The best creative team I have worked with – bar none. In addition, their client service team are always willing to go the extra mile. They are diligent but above all else, the biggest strength for me is their dedication, passion and resilience to get the job done.

Caroline Acaster

Design Manager, TESCO

BRANDED allowed us to work as a much tighter team, with simple reporting and a huge amount of agility to deliver against the ever changing brief. They have such a positive can-do attitude and any hurdles that we faced, BRANDED quickly found the solution.

Let’s skip the small talk

And get straight to the big thinking.

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Check out branded-agency.com for more information