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Crushing Vodka Fatigue

Stoli® Vodka is a premium vodka brand that combines modern distilling with century-old traditions.

The Challenge

American consumers were experiencing vodka fatigue. Tired of existing flavors, they saw vodka as a heavier evening drink. Stoli Group asked BRANDED to create a lighter vodka drink designed for sharing and socializing during the daytime.

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The Bright Idea and the Brilliant Execution

Stoli® Crushed, a fruit-based vodka drink with a whole new definition of spirit.

Stoli® Crushed was created exclusively for the American market. From concept to rollout, BRANDED ensured the drink spoke to its target audience and put Stoli back on the map.

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The Result

Bringing Stoli’s credentials and credibility to a whole new audience gave new life to its growth.

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Incremental growth to Stoli’s portfolio in the USA.

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