Packaging Perfection: How Print Quality Management Keeps Your Brand Flawless

As consumer demands accelerate, brands are under pressure to respond fast.

With this speed comes a higher risk of error—a risk that Print Quality Management (PQM) effectively mitigates. PQM ensures every package, on every shelf, looks precisely as it should. Without it, you’re gambling your brand’s consistency and credibility. Therefore, if your brand’s identity matters, so should PQM. 

So what exactly is PQM?

It is about enforcing the highest print standards across all your SKUs and regions.

PQM manages, audits, and controls every printing variable including materials, colors, finishes, sealing, and more—ensuring your brand looks flawless and consistent, regardless of where in the world it’s printed. For brands working with multiple vendors or expanding globally, this is essential.

In a world of rising costs, here’s why investing in PQM not only pays for itself but actually drives significant savings:

Rapid, Controlled Expansion:

PQM ensures consistency, protecting your reputation and making expansion smooth and scalable. Expanding into new markets means coordinating an intricate network of suppliers and printers, so without rigorous PQM, standards drop, errors multiply, and your brand identity suffers. Picture managing 20 printers for a single line of products, each with unique specifications, if one of them deviates—say, mismatched colors or flimsy materials—the perception of your products is devalued…

Cost-Efficient Delivery:

Using multiple suppliers can drive up costs, delay launches, and introduce errors that eat into your bottom line. PQM cuts through these challenges, enforcing uniformity across all parties, so you deliver on time, on budget, and without unnecessary expense. Think of it as an insurance policy against costly, brand-damaging errors.

Strengthening Brand Recognition:

Brand consistency is essential for consumer trust. A single color inconsistency on the shelf can disrupt this trust and even make customers question authenticity.

It’s widely quoted that color can boost brand recognition by up to 80%. While the exact figure may be up for debate, it’s clear that brand logos, color and consistency are key factors in how we identify and choose products. Imagine Coca-Cola in three different shades of red. Suddenly, the product feels wrong and unreliable.

These minute details can produce wild variations—that’s why PQM is make-or-break for your brand reputation.

PQM keeps these subtle but crucial elements in check, ensuring every package communicates quality and professionalism.

The Tangible Impact of PQM

PQM isn’t just about visual uniformity; it’s a bottom-line booster. Flawless packaging catches the consumer’s eye and builds lasting loyalty. Successful brands—those you recognize across stores and years—are relentless about PQM. They know that inconsistency is the dividing line between forgettable and iconic.

Beyond aesthetics, PQM optimizes operational efficiencies. Our clients gain access to centralized dashboards for real-time monitoring: from pass/fail rates on brand standards to tracking individual vendor performance. This level of oversight translates to fewer errors, more savings, and a leaner path to market.

For example, with this dashboard’s visibility, one client was able to cut failed print runs by 34% by removing certain printers from their supply chain.

Why Choose BRANDED as Your PQM Partner?

Selecting a PQM partner isn’t about checking a box. You need a team with proven expertise, global reach, and an unwavering commitment to quality.

Here’s why BRANDED is the right choice:

Hands-On Quality Control:

Our approach goes beyond dashboards. We conduct in-store visits and physical audits, ensuring your packaging isn’t just theoretically flawless—it’s flawless on the shelf.

Global Reach:

Global brands need global teams. With regional headquarters in the U.S., UK, and Hong Kong, we’re able to supervise and deliver around the clock, making sure no time is wasted getting you to market.

Decades of Expertise:

From top brands to niche markets, BRANDED has seen it all. Our industry veterans, like Account Director Gary Martin, who has been in the industry for 25 years and counting, working with top brands like Sainsbury’s, Kingfisher, and M&S, ensure your brand benefits from deep expertise and strong vendor relationships.

Flexible, Client-Focused Service:

We’re here to make your life easier. Our solutions are adaptable, responsive, and minimize the back-and-forth, letting you focus on growth.

Passionate About Quality:

We live and breathe print quality, so you can rest assured that your brand is in capable hands. We’re deeply invested in helping brands succeed and will work tirelessly to ensure your product looks flawless and professional, every time.

Whether it’s coordinating with multiple suppliers, troubleshooting issues, or ensuring compliance with local regulations, we handle it all.

So you can focus on growing your brand. And we can focus on delivering savings of up to  25% against your current print process.

Get in Touch

In a market that values speed and perfection, PQM isn’t a luxury. It’s a must-have for brands serious about growth, efficiency, and reputation. Let us show you how BRANDED’s PQM expertise can elevate your brand with consistency, control, and efficiency.