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A Multi-Range Makeover

Southeastern Grocers (SEG) is one of the USA’s largest supermarket brands and parent to some of the country’s leading grocery stores.

The Challenge

SEG is a specialist in Own Brand products, but several of its categories needed a big refresh to capture changing consumer appetites. On top of this, SEG needed to meet demand for brand new categories.

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The Bright Idea and the Brilliant Execution

BRANDED revamped and launched SEG’s Own Brand products with fresh, full-of-flavor imagery and illustrations, and clearer preparation and nutritional information. Making healthier choices accessible and intimidation-free.

BRANDED acted as SEG’s Own Brand guardians, providing onsite process improvement and packaging quality management. All backed up by our global studio teams to support Adaptive Design, Photography, Artwork/Pre-Press and Color Management.

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The Result

Across the board, BRANDED ramped up taste appeal and positioned SEG as a go-to brand for a health-conscious audience.

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