CANDY CON
How GameStop’s Bold New Own Brand Became A Major Player
When GameStop approached us with an ambitious idea for an own brand, it was game on… We collaborated to develop and launch CANDY CON, a bold new move to disrupt the customized controller category.
Bright Idea and Brilliant Execution
GameStop’s team approached us with an idea to create its own range of gaming accessories: high-quality products at achievable price points, tapping into the profitable millennial and Gen Z market.
To cut through the noise in the customized controller category (a space that’s already crowded with major players, like Xbox and Playstation) this idea needed to be more than a private label. It needed to be an own brand.
Leveraging market research & customer insight, we uncovered a core brand truth – “for the fun of it” – that could resonate with a growing community of social gamers. From here, we built out the CANDY CON brand world. Designing a visual identity inspired by the endless …
GameStop’s team approached us with an idea to create its own range of gaming accessories: high-quality products at achievable price points, tapping into the profitable millennial and Gen Z market.
To cut through the noise in the customized controller category (a space that’s already crowded with major players, like Xbox and Playstation) this idea needed to be more than a private label. It needed to be an own brand.
Leveraging market research & customer insight, we uncovered a core brand truth – “for the fun of it” – that could resonate with a growing community of social gamers. From here, we built out the CANDY CON brand world. Designing a visual identity inspired by the endless …
GameStop’s team approached us with an idea to create its own range of gaming accessories: high-quality products at achievable price points, tapping into the profitable millennial and Gen Z market.
To cut through the noise in the customized controller category (a space that’s already crowded with major players, like Xbox and Playstation) this idea needed to be more than a private label. It needed to be an own brand.
Leveraging market research & customer insight, we uncovered a core brand truth – “for the fun of it” – that could resonate with a growing community of social gamers. From here, we built out the CANDY CON brand world. Designing a visual identity inspired by the endless …
Services:
Brand Creation
Brand Strategy
Packaging Design
Copywriting
Brand Implementation
Naming
Motion Design
“Working with BRANDED, has been instrumental in our journey to identify and capitalize on a clear market opportunity. With CANDY CON, we're not just offering another gaming accessory, we're behaving like brand owners, delivering a distinctive and alternative brand experience. Our collaboration with BRANDED has empowered us to create a product that stands out in the market, driven by best-in-class product quality and a commitment to personalization and fun.”
Alex Jones
Director Private Brand at GameStop
Contact us now to see how BRANDED can help you.
