BUNCHIES by Happy Golfer

The Bright Idea and Brilliant Execution

The golf snack category has long been split in two: indulgent products that spike and crash, and functional options that feel overly serious and made for a narrow version of the game.

But golf isn’t narrow. Whether you’re leading a Major on Sunday afternoon or heading out for a casual nine, the need for consistent fuel — and the simple enjoyment of the round — is universal.

The idea behind BUNCHIES was simple: create energy designed specifically for the flow of a round. Easy to eat. Easy to stash. Built to prevent the crash. A product that feels as natural in a golf bag as a glove or a tee.

We brought that thinking to life through a brand system built on a clear belief: a healthy golfer is a happy golfer, and mental clarity matters as much as physical stamina. Made with high-quality ingredients to support focus on the course, BUNCHIES helps players feel balanced from the first tee to the final putt.

That belief shaped the visual language. In a category dominated by muted palettes and performance clichés, BUNCHIES introduces vibrancy and optimism. Bright color, playful course-inspired characters, and expressive graphics inject personality into every touchpoint, reinforcing a simple idea: golf should feel good. The experience is designed to lift the mood of the round without compromising credibility.

The logo reinterprets the traditional golf crest through a modern lens, featuring the product held by a gloved hand. The gesture subtly echoes an “all good” signal, a quiet nod to confidence and feeling right on the course, while remaining unmistakably rooted in the game.

That same golf-first thinking extends to the packaging. Designed to work on the course as much as it does in the pro shop, BUNCHIES are housed in a resealable sleeve inspired by classic golf ball boxes: compact, familiar, and easy to drop into a bag. It’s a format that feels intuitive and considered, reinforcing the idea that this isn’t just a snack brought to golf, but fuel built specifically for it.

The Results

BUNCHIES launched as a distinct new presence in a conservative category, one designed around how golfers actually play. Early response from players, clubs, and partners has been strong, reinforcing demand for clean, functional fuel made specifically for the course.

More than a product launch, BUNCHIES established the foundation for Happy Golfer: a growing ecosystem of wellness-led products that help people feel better, play better, and enjoy the game more.